Sinople :: Business Communications :: Web Consulting :: Bodyshopping (Brussels, Belgium)

Web & Interactive Consulting

An Internet project is part of an overall strategy, and boosts certain of its aims: what are they?
Why, and how?

What are we currently working on

Projects and missions managed at Digital Age Design (DAD) are related to business consulting and project management for key accounts. Running projects are managed for:

Belgacom & Belgacom TV
Touring
Proximus
Electrabel
British Midlands Ltd
Fortis AG
Euromut
Etc

Other missions are also currently running for Federal Bureau of Planning, Free Field Technologies, Orthodyne, Nerea, etc.

More about our commitment

The place of the Internet in your strategy

Consulting

Drawing on extensive experience in the Internet media industry, our consultants approach projects from a strategic angle and help to position it in the organisation's overall policy. The analysis of the structural, economic and sociological context, the study of the interaction points with those involved in the process, a comparison with the facts, trends and examples of scenarios in the sector are all services that Sinople can offer to provide the client with a high-performance, unique and cost-effective tool.

Strategy & Processes | Every organisation has its own DNA structure (market, offering, clients, competitors, situation and background). Its strategies make use of different channels. Sinople joins Internet media to these strategies, optimising its use within the organisational structure concerned.
Audits, Benchmarks & Intelligence | The need to stand out from the competition, or to be different, involves monitoring its movements and activities. More than just a map of an industry, competitor intelligence involves the ordering organisation (audit), the competition (intelligence) and the state of the art conditions (benchmark). These three aspects are closely linked. The recommendations made by Sinople on the basis of this work take all three dimensions into account.
Functional & Technical Analysis | When the functionalities of a project have been determined, they should be described as accurately as possible to guarantee the mutual understanding of all the persons involved, and to check the project's feasibility, implications, potential and limitations. These documents form the common point of reference for all the players.
IT Consulting | There are a host of technologies which co-exist and change at a speed rarely seen elsewhere. The suitability of the technologies chosen for aims of the project involves aspects of durability, scale, budget, time-scale, prospects and policies. Sinople studies and advises the most appropriate configurations.
Usability & User Experience | The visitor's impression of a web page is determined by usability rules and standards which are now well understood. Usability is a decisive element in the success of a Web project, and must be taken into account in both the design stage and assessment and improvement ones.
Business Intelligence | The analysis of activity on an Internet site has become an area of special expertise, which includes studies prior to the configuration of capture software, installation and specific development, and the generation of reports which are relevant and adapted to the organisation business. The route taken by a visitor, the pages through which he enters and leaves the site, the reasons for abandoning a site, all this can play a part in the continuous improvement of the site efficiency. Business Intelligence transforms an anonymous visitor into an identified prospect.

Project

In our approach, every Project is an integral part of a Program. So it is a case of fitting the Project into the organisation's Program. To do this, Sinople applies a rigorous but discrete methodology, in which the procedures serve the players without overburdening them. It makes it possible to avoid the pitfalls specific to web projects and to guarantee the project's success.

Web Project Management | Managing Web projects is a complex task, given the existence of a large number of different specialisations. These must all be understood and brought together so that they can interact. Further, Project Management must enable to client to make the project his own. This is one of Sinople's major skills.
Web Change Management | Change management within a Web project involves the analysis and mastery of the human factor. The natural constraints which prevent individuals from adopting new conditions must be identified, and a sense of personal or collective support engendered in the final beneficiaries (users or external target). This aspect contributes to the final cost effectiveness of the tool.

Roll-out

Contrary to received wisdom, the creation of interfaces and development of solutions, although essential, are chronologically secondary. They follow directly on from the analysis stage. The talent of graphic designers and technicians, and their involvement in the early stages, contribute to the delivery of End Deliverables that meet the Sinople quality philosophy.

Creation | Starting from diagrammatic representations of the content and its organisation, the graphic designer creates a balanced, original interface which anticipates visitors' intentions. Sinople ensures that this creation stage takes place under the best conditions.
Production | Once the general visual aspect has been decided on, the production of models, templates and content can begin, as well as integration into formats appropriate to the developments.
Development | Development is the practical implementation of the early stages, and also includes testing and performance.
Managed Services | Sinople and its partner, Nerve, together forming the consortium Internext, offer IT management services such as: hosting, e-mail, group ware, activity analysis, security, domain names, application services, CMS etc.